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Ellen Freudenheim

12-12-12 Sandy Concert Raised $50 Million-Plus for Relief, Recovery: Largest-Ever Concert at Madison Square Garden

By December 18, 2012

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Hot off the press: I just learned that the "12-12-12" concert raised a ton of money. The Robin Hood Foundation is going to "start" making grants of the first fifty million dollars. It's a huge windfall for the hurricane relief, recovery and rebuilding; the money came from  ticket sales, sponsorships, telephone and web donations and merchandise. If you are a fan, you can still get in on the action with online auctions of exclusively signed memorabilia, iTunes sales and so on. If you are a nonprofit organization, you better check the Robin Hood Foundation's website for guidelines for application.

The event producers are calling this "the largest concert event to ever hit the stage at Madison Square Garden, featuring the biggest names in music and the world's leading entertainers."

Credit where credit is due: The Robin Hood Foundation donates 100% of the proceeds to the charities doing on-the-ground work, and they are continuing to raise money for relief. The blockbuster concert was presented by Chase, and produced by James Dolan, executive chairman of  Madison Square Garden Company; John Sykes, president of Clear Channel Entertainment Enterprises; and Harvey Weinstein, chair of The Weinstein Company. A special thanks to the organizers, and to the stars and celebs who made it happen.

How much will come to Brooklyn? That's unknown so far. But there's a good chance that groups that have already through the Foundation vetting process might stand a decent chance of getting additional funds (that's conjecture, not based on inside info). To see what they've been funding to date:  Robin Hood Foundation Grants (to date) for Hurricane Sandy in Brooklyn.

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