And Grimaldi's Pizzeria in DUMBO seems to be in every guidebook to New York. It's strategically located right beneath the Brooklyn Bridge, and the lines of tourists and others waiting for a pie are testimony to Grimaldi's popularity.
Grimaldi's opened in a new location at the end of 2011, in a historic DUMBO bank building that has a nice garden. In the summer it will seat up to 125 people.
But assuming there's still going to be a long line of people waiting for a table at Grimaldi's, as a tsunami of tourists keeps pouring over the Brooklyn Bridge: Is Grimaldi's pizza worth a 30-minute, 45-minute, or a 60-minute wait? For busy New Yorkers it's a cost-benefit question.
Grimaldi’s Has Moved ... Next DoorThe pizzeria has moved, but it remains on the same block (and also offers $12 valet parking):
New address: 1 Front Street, corner of Fulton Street.
Tel: (718) 858-4300.
Hours: Mon-Thurs. 11:30 A.M. to 10:45 P.M.; Friday 11:30 A.M. to 11:45 P.M., Saturday noon to 11:45 P.M.; Sunday noon to 10:45 P.M.
Official website: http://www.grimaldisnyc.com.
Health Dept. Rating: Given an A rating by the NYC Department of Health.
About Grimaldi's in New Digs at One Front Street
Like Grimaldi's menu, the restaurant decor is modest, simple and focused. The tables are covered in traditional red checkered tablecloths.
Grimaldi's success has been due to the excellence of their pizza, their location in a spot increasingly popular with tourists — and the relentlessness of their marketing.
It remains to be seen whether Grimaldi's will remain as much of a crowd-pleaser in its new location at One Front Street as it was in its former home. The One Front Street building is an old bank with a movie-worthy facade. But inside, the two-story structure has defied other restauranteurs who've tried to make it a success.
About the Menu and Price
Some New York City pizzerias turn out ten-ton slices of pizza, laden with cheese and sauce. Grimaldi's pizza travels light.
What's the secret to Grimaldi's success? They boast of "fresh ingredients, handmade mozzarella, ‘secret recipe’ dough and pizza sauce." And shhhh.. even their fresh tomatoes, it's rumored, are imported from Italy. And then, of course, there's Grimaldi's coal-fired oven, which burns many dozens of pounds of Pennsylvania anthracite daily.
The pizzas come in two varieties, regular or white (white meaning without sauce) and in two sizes, with prices ranging from $12 to $16. About a dozen different toppings — including basil, garlic, extra sauce, mushrooms, Italian sausage, pepperoni, and ricotta cheese — cost an additional $2 per topping. Patrons can order soda, a handful of standard bottled beers, or house wine. So, a small pizza for one person, with one extra topping and a soda comes to about $16.
Ambassador Grimaldi's: 2 Dozen Pizzerias Across the US, from Florida to Texas
Grimaldi's today has expanded across the United States. There are Grimaldi pizzerias in Manhattan, Long Island, and Queens, plus a few more in Jersey. There are eight Grimaldi pizzeria locations in Arizona, nine in Texas, four in Florida and Nevada.
It's Brooklyn institution with a national and international reputation, one of Brooklyn's pizza ambassadors. Fans can order Grimaldi's tee-shirts and baseball caps.
A Brooklyn Pizza Story
As it turns out, there's saucy old-Brooklyn pizza dynasty history attached to the 2011 move by Grimaldi's from its former successful home in DUMBO to the new location in DUMBO on Front Street. The two restaurants are about 600 feet apart.
As reported in the news media, Grimaldi's moved from its original Fulton Street site to the nearby empty building at One Front Street following an acrimonious rent-related dispute.
Annoyed, the Fulton Street site's landlords got in touch with a previous tenant, who came out of retirement after a decade or more to revive his former business, started in that same Fulton Street location. He's 80 year-old Patsy Grimaldi, one-and-the-same pizza man who years ago sold his pizzeria — including the Grimaldi name and coal fired oven — to the current owner of Grimaldi's.
Meanwhile, a certain amount of drama arose over whether Grimaldi's would be able to continue to turn out fabulous coal-fired over pizzas; New York City environmental laws disallow the construction of new coal-fired ovens, and the old, 25-ton oven was left in-situ at the old joint. However, the City did grant a rare permit for Grimaldi's to build a new coal fired over in the new restaurant on Front Street, convinced, perhaps, by the touristic value of a pizzeria with an international reputation.
Together, the two coal-oven pizzerias — Grimaldi's on Front Street, and the new Juliana's (open March 2012), run by the original Grimaldi himself, on Fulton Street, a half-block away — will have the capacity to serve about three times as many people as before.
This is great news for pizza lovers.
But, still, will there be long lines?