Amarcord is a staple of New York vintage stores. With locations in Williamsburg and SoHo the store has built a reputation for quality pieces from the '60s and '70s. The owners specialize in "upscale European vintage," so there are incredible labels and unusual finds, with prices to match. The first Amarcord opened in the East Village in 2000, so it has had ample time to build a recognizable brand in New York. If you are a serious vintage shopper, don't miss Amarcord during your visit to Williamsburg.
Essential Information
Address: 233 Bedford Avenue b/w N. 4th and N. 5th Streets
Website: www.amarcordvintagefashion.com
Telephone: (718) 963-4001
Hours: 12 p.m. - 8 p.m., daily.
Accepts credit cards.
Price Range
Compared to Manhattan's vintage stores, Amarcord is very reasonably priced. However, in comparison to other Williamsburg boutiques and the flea markets in the neighborhood, Amarcord's price range is considered high. Though Amarcord isn't solely a designer boutique, designer labels do make up a good portion of their merchandise. Dresses can range anywhere from $75-$300, and coats and shoes fall into a similar price range. The small men's selection in the store is less expensive. Every few months Amarcord updates their sale rack at the back of the store and it's not unusual to find great deals here. Seasonal sales also tend to bear fruit if you hit them at the beginning. You are paying for the curation at Amarcord. It's not a very big store, and almost all of the clothing and accessories have an interesting story.
Window Shopping
Amarcord is notorious for putting their favorite pieces on the mannequins in their beautiful window display, pulling women in off the street who want to know if they can purchase the clothing. Usually by the time you notice the clothes, there will be a waiting list to sign up to purchase whatever piece you're interested in. If you simply cannot go on without that belt or dress, go into Amarcord and put your name on the list.
Showroom
In addition to their retail locations, Amarcord also has a showroom and archive in Williamsburg, located on 242 Wythe Avenue between N. 3rd and N. 4th streets. Not for the average shopper, you should write to showroom@amarcordvintagefashion.com to make an appointment if you'd like to take a tour of the showroom for wholesale or rental purposes.
Shop Online
If just sthe idea of shopping makes you tired, check out Amarcord's online store at www.amarcordvintagefashion.com. The items featured on the online shop are mostly expensive accessories, like Chanel bangles or Hermes sunglasses. There are a few dresses and coats, but for pricing information on everything you must e-mail the store.
SoHo Location
Amarcord's Manhattan location is located in SoHo on 252 Lafayette Street between Prince and Spring streets. They are open from 12:30 p.m. - 7:30 p.m., Monday through Saturday and 12:30 p.m. - 7: 00 p.m., Sunday.
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