Welcome back, Fairway! On March 1, 2013 the popular mega-food store Fairway in Red Hook opens again, after digging out and cleaning up the wreckage left by Hurricane Sandy of Halloween, 2012.
Fairway is collaborating in ongoing Red Hook recovery efforts through a local nonprofit entity; see Restored Red Hook .
March 1, 2013: Re-Opening Day Gala Features Miss America, Free Samples, Welcome Homes
To mark the occasion, you can join with Fairway friends, families, and staff, with Borough Prez Marty Markowitz, Miss America Mallory Hytes Hagans. Demos and giveaways, 8-11 AM. The store opens Friday at 11, but thereafter it will be open as usual, at 8 AM - 11 PM. The lovely cafe, however, with views of the Statue of Liberty, remains closed for repairs.
- 7:30-9:30AM: 103.5 KTU's Matt Bosso On -Site, Music and Giveaways
- 8:30-11:00AM: Fairway Vendor Sampling & Prizes
- 9:00AM: Performance by Brooklyn Dodger Symphony Band
- 9:30-10:45AM: Grand Ribbon Cutting Ceremony; appearances by Miss America, Red Hook business owners and politicos
- 11:00AM: Red Hook Store Doors Open!
Opening Day Free SamplesVisitors to the re-opened Fairway can pig out on samples everything from chocolate to potato chips tomorrow as well,from such brands as BLK, Five Acre Farms, Fowler Farms, Illy, Kind, Lindt, Olde Brooklyn Soda, Pirates Booty, Pop Chips, Ralph & Charlies, Roar, Salt Of Earth Bakery, Stonewall Kitchen, Terra Co,and Zico.
- Info: Fairway is located at 480-500 Van Brunt Street in Red Hook, Brooklyn. Tel: (718) 254-0923
- Directions: Take exit 26 to merge onto Hamilton Ave. Turn left onto Woodhull Street to loop around the back of the Hugh H. Carey Tunnel (Brooklyn Battery Tunnel). Continue onto Hamilton Avenue. Turn right onto Columbia.
- Hours: Friday 3/1: 11am-8pm. Starting 3/2, normal hours resume: 8am-8pm daily
A Giant Stands Up 4 Months After Hurricane Sandy & Others Follow
According to NY Crains, the waterfront store lost $14 million worth from the hurricane, of which about $10 million was recovered from insurance. Its historic building was badly damaged. Fairway, which has shops in Manhattan but only this location in Brooklyn, was closed for four months.
The The Brooklyn Eagle reports that "hundreds of Red Hook employees, the majority of whom live in the neighborhood, have been kept on staff, some working on the store’s clean-up while many others were placed temporarily in other Fairway Market locations." Because Red Hook is not well served by public transit under even normal circumstances, the company also arranged shuttle service to these temporary jobs.
Fairway the Anchor Store in a Small Business District of Mom and PopsBecause the vast, almost 40,000 square foot Fairway is an "anchor store" in this quirky gentrifying neighborhood, some smaller boutiques and restaurants that managed to open after the storm still lost foot traffic due to Fairway's temporary closure. Highlighting the economic interdependence of these mom-and-pops with Fairway, some —for instance the Red Hook Winery — timed their own re-openings to coincide with that of Fairway.
IKEA, the home furnishings giant, is also located in Red Hook, but further from the pedestrian shopping strip, and due to foresight in its construction, it was not impacted by the hurricane.